There is a tendency in media nowadays to encourage elitism.
Investment galvanised British athletics but so did a pitiless elitism.
If the campaign can avoid elitism charges, the brand will make her look confident, and absolutely convincing on the global stage.
"I can see its attraction at an individual level but it provides a further reinforcement of the ways in which current pressures for internships foster elitism and privilege, and inhibit social mobility and social justice.
