One, it escalates the emotional tone of Facebook's response — on Friday, it called Cambridge Analytica's actions "unacceptable"; today they are an outrage.
More relationships break up because people don"t know how to validate each other (that frustration escalates to become anger) than for any other reason.
They stress the importance of keeping the focus squarely on the problem that the company or team is facing, rather than on the person who represents the other side in the disagreement, which merely escalates tensions and pulls the focus away from the problem.