Klein told Zwivel that "the basic tenant of Japanese skin care emphasizes sun protection and strict avoidance, gentle cleansing with multiple layers of hydrating and moisturizing products, serums, more moisturizers, and masks.
Under-eye masks typically look like comma-shaped patches and are infused with lightweight but potent serums packed with innovative ingredients like retinol , hyaluronic acid and ceramides designed to plump your skin and bust dark circles.
The survey also predicts a massive rise in the use of facial treatments such as masks,peels, serums and oils.
"I love topical serums, but you also have to protect your skin from the inside out," Dr.
From Dior's new Capture Totale serums, which address an array of individual concerns — be it plumping, redness, lifting, mattifying or getting extra "glow" — to face masks by Fresh designed to be layered and alternated according to the day of the week, brands today are catering to a consumer who, rather than being boxed into a "type", wants a moisturiser for every mood.
As the afternoon goes on your skin becomes calmer and Susan says 4pm is the 'optimum' time to apply nourishing masks and serums.
Then there are "essences" and serums, which is "where the number of steps can blow up," Ms.