But precisely because these people understand European thinking, they are distrusted by Westminster and the tabloids.
The picture is similarly bleak in the UK: The Sun, the biggest selling UK newspaper, has lost 1m readers since 2008, according to figures from the Audit Bureau of Circulation, while other tabloids and broadsheets are also selling fewer copies.
Murdoch came up in the bare-knuckled world of tabloids and relies on his gut.
The other kind, called the tabloids is smaller in size, have more pictures, often in colour, and shorter articles, often about less important events or about the private lives of well-know people.
