Fifteen years ago, she was selling advertising for a newspaper in southern California, but "I saw all these tech companies springing up, and I really wanted to get into one" she says.
High-tech rubbish bins in London's Square Mile, which captured information from smartphones to track unwitting owners' movements in order to target them with advertising, were ditched on grounds of creepiness.
"This is a multiyear issue and is leading to lower industry advertising growth," said Michael Nathanson, a media analyst with MoffettNathanson.
In March — and on the direct orders of Mr Toyoda — Toyota, the world's biggest carmaker, signed a $1bn, 10-year sponsorship deal allowing it to use the Olympic rings in its global advertising material from the start of 2017.
They also can add extra credibility to marketing at a time when consumers are increasingly turned off by traditional advertising.
Mayer is credited with stabilizing the company, which was in rapid decline, Yahoo has introduced no breakthrough products during her three years at the helm and has fallen further and further behind competitors like Facebook and Google in the battle for advertising dollars.
It is likely that chief operating officer Sheryl Sandberg, who oversees all of Facebook's advertising, will assume leadership.
He painted a sign advertising the pups and set about nailing it to a post on the edge of his yard.
The public still can't get enough of the two comrades in seclusion, all these years after they stopped advertising themselves.
In the series' ninth season he is an advertising intern.
The seller is thought to be a Mr G Vernon, who is advertising his product via Mr Hamilton, an art dealer who lives in Minneapolis, and on Amazon with Ed Bedrick Autographs, a long-standing autographs business.
A typical example might be advertising agency boss Martin Sorrell, who runs WPP, and sportsmen such as Vinnie Jones.
"The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself," said Anton Dominique, chief marketing officer at the London School of Marketing.
Brainstorming actually goes back a long way, all the way back to 1939 when it was first devised by advertising executive Alex F.
" In addition to better voice recognition, AI is being talked about for any number of uses from predicting advertising clicks to recognising faces.
" Internet advertising is a bit like that — the funder of and terrible nuisance baked into everything you do online.
Another is its catchy advertising slogans, such as "Coke Is It".
While OnHub will remain part of Google after the internet company becomes a subsidiary of new parent Alphabet, under a corporate shake-up announced by chief executive Larry Pagelast week, no information about browsing or viewing behaviour will be used to tailor online advertising, the company says.
The cost of advertising on TV can be exorbitant, in part because studios must buy time at the last minute.
Google's shares rose by that amount, or 7 per cent, in after-hours trading on Monday when the company revealed it was creating a new holding company called Alphabet, with subsidiaries ranging from the core search and advertising business to Nest, which makes thermostats, Fiber, the high-speed internet provider, and Calico, the biotech company.
