All the animations lasted 3 seconds, but the line didn't always grow to the same length.
A series of popular TV series, animations and games have been adapted from their writings, including Nirvana in Fire and The Journey of Flower.
Speaking of animation, post-80s and 90s Chinese people would automatically think about the Japanese animations or Disney's classic works they watched in their childhood.
Foreign sales of Japanese animation surged almost 80% last year to nearly $300m, according to the Association of Japanese Animations, though it could not say how much of that bump came from China.
"The resort combines the best of Hollywood through Paramount Pictures, the best of British through the involvement of the BBC and Aardman Animations and now the best of Chinese construction expertise through SinoFortone Group," said Nigel Spray, head of principal investments and advisory at Kleinwort Benson.
That means the ads won't feature animations, they won't block content, and they won't load "trackers" that monitor and report back to some unknown server what you do on a web page.
He prefers hand-drawing his animations, though he has experimented with CGI and digital paint beginning with 1997's Princes Mononoke.
Some of the first wave of influential American animations that reached Shanghai was Popeye,and a show known as Betty Boop.
