Chocolate fans went wild last week when Cadbury's announced that they will be selling a limited number of white chocolate Creme Eggs in the run up to Easter this year.
上周,吉百利宣布将在今年复活节前限量发售白巧克力奶油彩蛋,巧克力粉丝们立刻嗨翻。
There are only between 350 to 400 of the white chocolate goodies on sale - and they will be hidden in normal Creme Egg wrappers.
目前仅有350个到400个白巧克力奶油彩蛋在售,外包装和普通的奶油彩蛋完全相同。
But any lucky chocolate fans find them, they could also be in with a chance of winning up to £2,000.
但找到它们的巧克力粉丝将有机会获得最高2000英镑的奖金。
The trick is reminiscent of Willy Wonka's promotion1 in the Roald Dahl book Charlie and the Chocolate Factory when the chocolate maker2 hid five golden tickets in chocolate bars for children to find.
这个活动让人想起罗尔德-达尔所著《查理和巧克力工厂》一书中威利-旺卡的促销活动,他在巧克力棒中藏了5张金券,供孩子们寻找。
But the gimmick3 may have backfired, as it appears people are now unwrapping the classic Easter treat and putting them back of shelves if they are not the winning ones.
但吉百利的促销却适得其反,人们纷纷剥开巧克力彩蛋的糖纸,如果没有中奖,就将其再放回货架。
Ryan Reeves, from Essex, tweeted a picture of pile of tampered4 with eggs and said '@sainsburys The search for a white chocolate creme egg has gone to your employees heads clearly'.
埃塞克斯的赖安-里弗斯在推特上发了一张一大堆被剥开过的奶油彩蛋的图片,并写道:“@吉百利,显然你们的员工已经被找白巧克力奶油彩蛋的活动冲昏了头脑。”
Another shopper found unwrapped Creme Eggs in a Tesco Express in Essex.
另一位顾客在埃塞克斯的一家乐购快捷店找到了被打开包装的奶油彩蛋。
'I opened one of the other boxes that was stacked in the store and they were the same. I can't see how that could have been done by shoppers!' he told The Sun.
他告诉《太阳报》说:“我打开了商店货架上的另一个盒子,也是一样的。我不知道为什么会有人这么做!”
Another user tweeted: 'This white creme egg thing just means every single creme egg has been unwrapped and touched by some randoms in tesco'
还有位用户发推特说:“找彩蛋挣奖金这事儿意味着乐购店里每个奶油彩蛋都被人胡乱打开和触碰过。”
Every white egg will be worth at least £100, according to Cadbury.
吉百利公司表示,每个白巧克力奶油彩蛋至少能换100英镑奖金。
One of the eggs on sale at a Co-op supermarket will be worth £2,000, while 33 will be worth £1,000 and the rest £100.
Co-op超市出售的其中一颗奶油彩蛋能换得2000英镑奖金,另有33颗中奖金额为1000英镑,其余的彩蛋中奖金额为100英镑。
There are 500 million Creme Eggs produced a year and about 333 million of those are sold in the UK, meaning shoppers will have about a 1 in 850,000 chance of winning a prize.
吉百利公司每年生产5亿个奶油彩蛋,大约3.33亿个在英国售出,也就是说顾客赢大奖的几率是85万分之一。
Freelance writer Paul Lang tweeted a picture of some unwrapped Creme Eggs saying at first he thought there was a production problem, but he's since realised they were unwrapped due to the confectioners competition.
自由撰稿人保罗-朗在推特上发了一张一些被剥开过糖纸的奶油彩蛋照片,并写道,开始他以为是生产环节出了问题,后来才发现是因为糖果商开展的找彩蛋中大奖比赛。
On New Year's Day, Kate Flood from Manchester tweeted a picture of Creme Eggs saying 'Shout out to the person whose first life choice of 2018 was to stand in the middle of the shop and unwrap all the Creme Eggs to find a prize'.
元旦这天,来自曼彻斯特的凯特-弗勒德在推特上发了一张奶油彩蛋的照片,并写道:“2018年的第一个人生选择竟然是站在商店中间剥开所有的奶油彩蛋糖纸找大奖,这人必须受到谴责!”
Another eagle-eyed shopper spotted5 unwrapped chocolate in a branch of co-op.
还有位眼尖的顾客在Co-op超市一家分店发现了被剥开过的奶油彩蛋。
Tasmin Dawes tweeted: 'Every single creme egg in the co-op clearly already been opened and re wrapped.... somethings telling me this definitely isn’t a white one'.
塔思敏-道威斯发推特说:“Co-op超市每个奶油彩蛋都被剥开再包上……我一看就知道这肯定不是中奖的彩蛋。”
The white chocolate Creme Egg will have the same gooey fondant yolk6 centre as the classic Creme Eggs, but will have a white chocolate shell instead of a milk chocolate one.
和经典的奶油彩蛋一样,白巧克力奶油彩蛋也有粘稠的翻糖蛋黄,但外壳是白巧克力,而不是牛奶巧克力。
They are available to find in stores now until April 1.
活动将持续到4月1日。
1 promotion [prəˈməʊʃn] 第7级 | |
n.提升,晋级;促销,宣传 | |
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2 maker [ˈmeɪkə(r)] 第8级 | |
n.制造者,制造商 | |
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3 gimmick [ˈgɪmɪk] 第9级 | |
n.(为引人注意而搞的)小革新,小发明,骗人的玩意,花招 | |
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4 tampered [ˈtæmpəd] 第9级 | |
v.窜改( tamper的过去式 );篡改;(用不正当手段)影响;瞎摆弄 | |
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