It's obviously a marketing gimmick to get jersey sales in China because Yao Ming and Zhou Qi, but this is supposed to be about the city.
But the gimmick may have backfired, as it appears people are now unwrapping the classic Easter treat and putting them back of shelves if they are not the winning ones.
I can almost see conservative pizza fans breathing a sigh of relief at the news that this travesty is only a promotional gimmick, but it's actually not.
The apparent gimmick of having messages expire after a few seconds also pulled off two impressive feats: bringing a new sense of the ephemeral to digital communications, and forcing users to pay attention in the moment — a highly valuable thing in a world full of distractions.
" For the first few seasons, it seemed like just another gimmick to drum up interest in the science-fiction show.
In all probability, Catterbox is just a tongue-in-cheek albeit very clever marketing gimmick.
Aside from its own twin cameras, LG's effort has the overarching gimmick of being the first modular mobile phone.
He said he considers them a gimmick but thinks robots will play a larger role in catering in the future.
Tech commentators have dismissed the project as a marketing gimmick.
Faced with the challenge of competing with larger more established cafe chains, they had to come up with a truly original gimmick in order to attract customers.
