" But like Wozniak, she believed that the reality distortion field was empowering: ,,: It enabled Jobs to inspire his team to change the course of computer history with a fraction of the resources of Xerox or IBM.
" Bruce Horn was one of the programmers at Xerox PARC.
The cheaper microprocessor that Raskin wanted would not have been able to accommodate all of the gee-whiz graphics—windows, menus, mouse, and so on—that the team had seen on the Xerox PARC visits.
Atkinson pushed himself to make this trick work because he thought he had seen this capability during his visit to Xerox PARC.
It's not as if Xerox executives ignored what their scientists had created at PARC.
" Jobs kept saying that he couldn't believe that Xerox had not commercialized the technology.
Jobs wasn't satisfied, and he called Xerox headquarters demanding more.
So Raskin enlisted his friend Atkinson, who fell on the other side of Jobs's shithead/genius division of the world, to convince Jobs to take an interest in what was happening at Xerox PARC.
Xerox PARC PARC The Xerox Corporation's Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas.
Starbucks Executive Chairman Howard Schultz was a Xerox salesman.
But the past year has seen the birth of Conduent, which sounds more like an intimate skin balm than the business process services group that was part of Xerox.
Unfortunately, Prof Kotter's blockbuster case studies of a day in the life of two contrasting Xerox managers — "Fred" and "Renn" — immortalised the less-nuanced notion of manager and leader as personality types with one clearly less attractive than the other.
Modern libraries also have xerox rooms, and computer rooms.
I still go back to this book from time to time, and this year I had a chance to re-read the chapter on Xerox (which you can download free).
